The Brand Book’s Secret Super Powers 

Let’s get the awkwardness out of the way, and introduce the Brand Book. A Brand Book is a comprehensive guide on every aspect of your brand: everything from mission, vision, image, and core values, to more detailed oriented items like fonts, color scheme, and more. In other words it is your brand’s DNA blueprint. Or,…

Client/Agency Fit: Magic or Tragic?

Whether you are just starting your business or a few years or decades in, chances are you’ll need to hire an agency at some point or another. Then, the question is, how do you find the right agency to collaborate with? Because that is the thing: it is a collaboration. So, how do you choose…

2021 Taking Serious Culture Fully Remote

It is time we come out clean – yes, it took us more than we would have wished to look back and assess 2021. It was a big year for us, as we grew in every sense: our team, our sales, our reach, and of course our challenges grew as well. Now, it took us…

The Virtuous Cycle of Company Culture

Company Culture is gaining more and more attention, but a company’s culture is way more than ping-pong tables and salad bars. It translates into who you attract towards your business, both as employees and as customers. Company culture can make or break you. It is what differentiates stronger brands, and market leaders from brands you…

Team Culture in a Remote Working World

Top 5 tips on how to maintain your team spirit and culture. Team culture is always a challenge. Why? Because we are all humans trying to get the most out of this life. We are layered with our own world of thoughts, emotions, and experiences. So, whether you are in a team that works together…

The 100-Year-Old Startup

How long is a startup a startup? How many employees, how much funding, how many offices before you graduate from startuphood? You are going to hear a thousand different answers for these questions: 3 years, 80 employees, 2 offices or more, more than 20M in revenues. But for us, a startup is a startup for…

Culture = Brand

Company culture has become the talk of the town when talking about corporations, mid-size companies, and startups. But culture is much more than ping-pong tables and comfortable chairs. We believe brands are built on strong, purpose-driven cultures. That is why taking care of your brand means taking care of your culture first. Because culture is…

How Can Brands Navigate Cancel Culture?

#cancel If you have watched Netflix in the last year, you might have noticed some characters dropping dead mid-season without any plot logic. Kevin Spacey stopped being the main character in House of Cards, and Danny Masterson’s character in The Ranch got in his motorcycle and drove off the show. The truth is they got “cancelled”. Yes, cancel culture is real. Cancel…

Changing Habits

As with many major foundational changes in our lives, habit changes soon follow. Think of welcoming a newborn baby — sleeping in until 10:30 am is no longer an option, but rather a dream from the past. Or moving out to start college — no more relying on mom or dad to get your knickers cleaned. Even…

How can Brands Come Out of this Crisis Stronger?

The last months have seen unprecedented challenges; not only for individuals around the globe but also for many brands. With many businesses in turmoil, revenues drastically dropping and employees going into short-time work, brand-building as so often is among the activities that have to take the back seat with the dwindling resources. However, we believe…

The Future of Social Media

The future of social media today Social media is rapidly changing today, the use of these platforms by both brands and users has almost no resemblance to the early days of social media. What will the future of social media look like? What are users expecting from their brands’ online presence? How are the user/brand/social…