5 Brands Abusing What it Means to be a Conscious Business

There are times in life when a fire emerges inside your soul and tells you to take action. Well, that fire has been burning inside of us here at Serious Business and it’s now clearly told us to make some particular call outs for the greater good of our planet and most importantly, the greater…

Use these 3 Markers to Identify Greenwashing Brands

Going green has gone from a genuine concern for the health of the planet to a sneaky marketing strategy adopted by many brands worldwide. Maybe you have never seen the word ‘greenwashing’ before, or maybe you have seen it, but are still puzzled by what it means. Regardless, it is a term that we should…