Probably the best tool to Kick-Off ANY Workshop

A playful method that will create a valuable foundation whether you’re starting a new brand, going into a design project, or developing the next big campaign idea. Method: Hot Air Balloon Time: 50 Minutes Roles: 1 Facilitator, 1 Timekeeper Participants: 2–5 Materials: Whiteboard or Flipchart, Markers, Post-It’s Description: The hot air balloon is a metaphorical method that aims to identify…

Re-branding a Branding Agency

A story about embracing change ⚠️ CAUTION — THIS PAGE MIGHT CAUSE HYSTERIA ⚠️ Never change a winning team is what they tell you in the world of team sports. In our world of branding we might ask, why change a successful brand? Why put in all the effort it takes to build a brand?…

Re-branding Reykjavik Fashion Festival

A journey into the unique landscape of Icelandic Fashion Design Reykjavik Fashion Festival has been turning heads in the fashion industry since its first edition back in 2010. Established with the intent to give Icelandic fashion designers a platform to connect with each other and create a foundation for the Icelandic Fashion Industry over six…

The Collaborative Workshop: A Tool For Working Together Better

Organizations are used to work in a meeting-based culture, which has in many cases shown not to be very efficient as it doesn’t allow the participation of all members, it doesn’t create a space for sharing solutions or different points of view on the problem to solve. Most of all and this is even more…

Why should anyone care about your Business?

Building a brand from scratch We believe the answer to why anyone should care about your business is simple. It’s your brand. Your brand is the key to the heart, soul, and personality of your business and if done right it has the power to connect with your audience. But your brand isn’t simply how…

6 Principles to Consider When Working with Design

As a new business, it’s easy to get lost in your own process, and sometimes we had to learn the hard way. While defining a process, methodology and values are a great start, establishing these in the real-world needs focus, reflection, and hard work. What helped us on the way to creating valuable design projects…

Serious Knowledge in your Inbox.

Collaborating and sharing knowledge is a strong part of our culture at Serious Business. We created a monthly newsletter to collect our top articles, tools, and news for you. Sign up for our monthly newsletter and receive our top 7 hand-picked selections in your email. For free. No ads. No spam. Promise. I want Serious…

Why Nurturing Your Team is Essential Before Diving into the Serious Stuff

Building a Team Culture from day one We believe a key ingredient in creating successful businesses lies in its culture. From day one of starting our agency, we put a strong focus on nurturing our team to establish a high level of trust, empathy and connection. Today we want to share our most important lessons…