This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital…
Venturing into the world of millennial research can be a daunting task. Where do you begin? Focus group? Workshops? OK, how do you know you’ve gathered a diverse representation of the population? And then, there’s the fact that so much research already exists. I’m not dismissing these research methods, hey we’ve used them and have…
A playful workshop tool that will create a valuable foundation whether you’re starting a new brand, going into a design project, or developing the next big campaign idea. Workshop tool: Hot Air Balloon Time: 50 Minutes Roles: 1 Facilitator, 1 Timekeeper Participants: 2–5 Materials: Whiteboard or Flipchart, Markers, Post-It’s Description: The hot air balloon is a metaphorical method and workshop…
A story about embracing change ⚠️ CAUTION — THIS PAGE MIGHT CAUSE HYSTERIA ⚠️ Never change a winning team is what they tell you in the world of team sports. In our world of branding we might ask, why change a successful brand? Why put in all the effort it takes to build a brand?…
A journey into the unique landscape of Icelandic Fashion Design Reykjavik Fashion Festival has been turning heads in the fashion industry since its first edition back in 2010. Established with the intent to give Icelandic fashion designers a platform to connect with each other and create a foundation for the Icelandic Fashion Industry over six…
Organizations are used to work in a meeting-based culture, which has in many cases shown not to be very efficient as it doesn’t allow the participation of all members, it doesn’t create a space for sharing solutions or different points of view on the problem to solve. Most of all and this is even more…
Building a brand from scratch We believe the answer to why anyone should care about your business is simple. It’s your brand. Your brand is the key to the heart, soul, and personality of your business and if done right it has the power to connect with your audience. But your brand isn’t simply how…
As a new business, it’s easy to get lost in your own process, and sometimes we had to learn the hard way. While defining a process, methodology and values are a great start, establishing these in the real-world needs focus, reflection, and hard work. What helped us on the way to creating valuable design projects…
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Building a Team Culture from day one We believe a key ingredient in creating successful businesses lies in its culture. From day one of starting our agency, we put a strong focus on nurturing our team to establish a high level of trust, empathy and connection. Today we want to share our most important lessons…
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