How Can Brands Navigate Cancel Culture?

#cancel If you have watched Netflix in the last year, you might have noticed some characters dropping dead mid-season without any plot logic. Kevin Spacey stopped being the main character in House of Cards, and Danny Masterson’s character in The Ranch got in his motorcycle and drove off the show. The truth is they got “cancelled”. Yes, cancel culture is real. Cancel…

Changing Habits

As with many major foundational changes in our lives, habit changes soon follow. Think of welcoming a newborn baby — sleeping in until 10:30 am is no longer an option, but rather a dream from the past. Or moving out to start college — no more relying on mom or dad to get your knickers cleaned. Even…

How can Brands Come Out of this Crisis Stronger?

The last months have seen unprecedented challenges; not only for individuals around the globe but also for many brands. With many businesses in turmoil, revenues drastically dropping and employees going into short-time work, brand-building as so often is among the activities that have to take the back seat with the dwindling resources. However, we believe…