A Brand with Collaboration at its Heart

Ever heard of the gig economy? Call it freelancer, independent consultant or expert and no matter if you look at our design industry or the consultant industry, wherever professional services are needed there is a growing trend towards independent work. More and more people are taking the leap to become a one-man company and this…

5 SERIOUS YEARS

Only a few steps away from Poccistraße station, there is a beautiful and old mint green building, and in its third floor the SERIOUS.BUSINESS offices/party locations lay. It’s a small office, with an open floor plan, colorful posters and an inflatable unicorn head; outside a big terrace with fairy lights, a space that remains warm…

Re-branding a Branding Agency

A story about embracing change ⚠️ CAUTION — THIS PAGE MIGHT CAUSE HYSTERIA ⚠️ Never change a winning team is what they tell you in the world of team sports. In our world of branding we might ask, why change a successful brand? Why put in all the effort it takes to build a brand?…

Re-branding Reykjavik Fashion Festival

A journey into the unique landscape of Icelandic Fashion Design Reykjavik Fashion Festival has been turning heads in the fashion industry since its first edition back in 2010. Established with the intent to give Icelandic fashion designers a platform to connect with each other and create a foundation for the Icelandic Fashion Industry over six…