Oftentimes misunderstood, branding is as much of a growth driver as funding. Think of it as a sprinkle of life that your company needs right from the start. Shaping your brand from the very beginning of your company’s journey is crucial. Not only for getting investors, for marketing purposes, and for generating more sales, but…
Let’s get the awkwardness out of the way, and introduce the Brand Book. A Brand Book is a comprehensive guide on every aspect of your brand: everything from mission, vision, image, and core values, to more detailed oriented items like fonts, color scheme, and more. In other words, it is your brand’s DNA blueprint. Or,…
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