Generational Culture: What are Gen Zs all about?

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital…

5 Relevant Millennial Brands Who are Killing It

Venturing into the world of millennial research can be a daunting task. Where do you begin? Focus group? Workshops? OK, how do you know you’ve gathered a diverse representation of the population? And then, there’s the fact that so much research already exists. I’m not dismissing these research methods, hey we’ve used them and have…

Probably the best tool to Kick-Off ANY Workshop

A playful method that will create a valuable foundation whether you’re starting a new brand, going into a design project, or developing the next big campaign idea. Method: Hot Air Balloon Time: 50 Minutes Roles: 1 Facilitator, 1 Timekeeper Participants: 2–5 Materials: Whiteboard or Flipchart, Markers, Post-It’s Description: The hot air balloon is a metaphorical method that aims to identify…