Dressing Sustainably with 6 Pieces in 1 Week

There are an abundant number of ways to make a conscious effort toward minimizing our carbon footprint. Whether it is riding our bikes to work, remembering our reusable coffee cups, or buying produce from our local farmstand. Even peeing in the shower can save gallons of water each year. Grossed out? Yeah probably not, we see your…

5 Brands Abusing What it Means to be a Conscious Business

There are times in life when a fire emerges inside your soul and tells you to take action. Well, that fire has been burning inside of us here at Serious Business and it’s now clearly told us to make some particular call outs for the greater good of our planet and most importantly, the greater…

Use these 3 Markers to Identify Greenwashing Brands

Going green has gone from a genuine concern for the health of the planet to a sneaky marketing strategy adopted by many brands worldwide. Maybe you have never seen the word ‘greenwashing’ before, or maybe you have seen it, but are still puzzled by what it means. Regardless, it is a term that we should…

5 Small Ways to Make a Better World

Too many times in a day we look down at our phones and see a string of news notifications that leave us feeling like the world is a dark, bleak place: destructive bushfires in Australia, terror attacks on innocent civilians, floods, and droughts. Recent news stories even triggered fears that world war 3 was in the works.…

5 Cool and Creative Ways to Reduce and Recycle Plastic

Hey — reduce yo plastic! Plastic stuff first became popular in our society only half a century ago. It is striking to see how much damage one material has made on the planet in such a short time span. In 2018 global production amounted to 359 million metric tons. Here are a few ways to take…

Generational Culture: What are Gen Zs all about?

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital…

5 Relevant Millennial Brands Who are Killing It

Venturing into the world of millennial research can be a daunting task. Where do you begin? Focus group? Workshops? OK, how do you know you’ve gathered a diverse representation of the population? And then, there’s the fact that so much research already exists. I’m not dismissing these research methods, hey we’ve used them and have…

Probably the best tool to Kick-Off ANY Workshop

A playful method that will create a valuable foundation whether you’re starting a new brand, going into a design project, or developing the next big campaign idea. Method: Hot Air Balloon Time: 50 Minutes Roles: 1 Facilitator, 1 Timekeeper Participants: 2–5 Materials: Whiteboard or Flipchart, Markers, Post-It’s Description: The hot air balloon is a metaphorical method that aims to identify…

Re-branding a Branding Agency

A story about embracing change ⚠️ CAUTION — THIS PAGE MIGHT CAUSE HYSTERIA ⚠️ Never change a winning team is what they tell you in the world of team sports. In our world of branding we might ask, why change a successful brand? Why put in all the effort it takes to build a brand?…

Re-branding Reykjavik Fashion Festival

A journey into the unique landscape of Icelandic Fashion Design Reykjavik Fashion Festival has been turning heads in the fashion industry since its first edition back in 2010. Established with the intent to give Icelandic fashion designers a platform to connect with each other and create a foundation for the Icelandic Fashion Industry over six…