5 Brands Abusing What it Means to be a Conscious Business

There are times in life when a fire emerges inside your soul and tells you to take action. Well, that fire has been burning inside of us here at Serious Business and it’s now clearly told us to make some particular call outs for the greater good of our planet and most importantly, the greater…

Use these 3 Markers to Identify Greenwashing Brands

Going green has gone from a genuine concern for the health of the planet to a sneaky marketing strategy adopted by many brands worldwide. Maybe you have never seen the word ‘greenwashing’ before, or maybe you have seen it, but are still puzzled by what it means. Regardless, it is a term that we should…

5 Small Ways to Make a Better World

Too many times in a day we look down at our phones and see a string of news notifications that leave us feeling like the world is a dark, bleak place: destructive bushfires in Australia, terror attacks on innocent civilians, floods, and droughts. Recent news stories even triggered fears that world war 3 was in the works.…

5 Cool and Creative Ways to Reduce and Recycle Plastic

Hey — reduce yo plastic! Plastic stuff first became popular in our society only half a century ago. It is striking to see how much damage one material has made on the planet in such a short time span. In 2018 global production amounted to 359 million metric tons. Here are a few ways to take…

Generational Culture: What are Gen Zs all about?

This year Gen Zs became around 40% of all consumers. Meaning that the decisions this generation takes and will take will affect every industry; they have a buying power of approximately $45 billion and they have a thing or two to say about how they will spend it. Born between 1995 and 2010, they are the first truly digital…

5 Relevant Millennial Brands Who are Killing It

Venturing into the world of millennial research can be a daunting task. Where do you begin? Focus group? Workshops? OK, how do you know you’ve gathered a diverse representation of the population? And then, there’s the fact that so much research already exists. I’m not dismissing these research methods, hey we’ve used them and have…

Probably the best tool to Kick-Off ANY Workshop

A playful method that will create a valuable foundation whether you’re starting a new brand, going into a design project, or developing the next big campaign idea. Method: Hot Air Balloon Time: 50 Minutes Roles: 1 Facilitator, 1 Timekeeper Participants: 2–5 Materials: Whiteboard or Flipchart, Markers, Post-It’s Description: The hot air balloon is a metaphorical method that aims to identify…

The Collaborative Workshop: A Tool For Working Together Better

Organizations are used to work in a meeting-based culture, which has in many cases shown not to be very efficient as it doesn’t allow the participation of all members, it doesn’t create a space for sharing solutions or different points of view on the problem to solve. Most of all and this is even more…

Why should anyone care about your Business?

Building a brand from scratch We believe the answer to why anyone should care about your business is simple. It’s your brand. Your brand is the key to the heart, soul, and personality of your business and if done right it has the power to connect with your audience. But your brand isn’t simply how…

6 Principles to Consider When Working with Design

As a new business, it’s easy to get lost in your own process, and sometimes we had to learn the hard way. While defining a process, methodology and values are a great start, establishing these in the real-world needs focus, reflection, and hard work. What helped us on the way to creating valuable design projects…