Zellerfeld The future is printed

Establish Zellerfeld as the leading challenger brand in the footwear market that supports people in their passion and individuality.

Zellerfeld

Zellerfeld is the only technology company that produces a whole 3D-printed shoe with the push of a button. Through an online platform, every designer in the world can sell their shoe designs to anyone who wants to express themselves through personalised, custom-fitted footwear.

Strategy

Research
Narrative & Messaging
Messaging
Positioning
Brand Strategy
Personality traits

Visual Identity

Logo Design
Visual Identity
Brandbook
Illustrations
Stationery
Presentation Decks
Social Media Templates
3D Graphics
Iconography System
Packaging

Website

Website
Development
Motion Design
Animations
UX Design (User Experience)

Take the first step

“Serious Business helped us fundamentally to express our vision and bring words to the world as we see it. They went above and beyond to translate our brand into a compelling message and a visual identity that will shape the future of footwear.”

CORNELIUS SCHMITT

CEO

01. Concept

Print inside the box, Think outside of it

Zellerfeld believes everyone has the courage to follow their
passion; all they need is a little push to take the first step.

That idea became the strategic foundation for everything: a brand built around accessibility,
creative freedom, and the belief that the best shoe possible is the one made for you specifically.

At the centre of the identity sits the square, representing Zellerfeld’s printers
and the reliable foundation they provide to every creator on the platform.

Surrounding it, organic forms stretch and shift, reflecting
the creative freedom that foundation makes possible.

No two outcomes ever the same. The contrast between the two captures
exactly what Zellerfeld is: a tool and a creative partner in one.

02. Visual Identity

One step ahead

Two typefaces, one tension. Roobe, a geometric sans-serif with rounded corners, carries the warmth and humanity of the creators. Space Mono, sharp and technical, grounds the platform behind them.
Together they mirror what Zellerfeld is: technology in service of creativity.

The colour palette follows the same logic. Cool cyans and off-whites create a clean, airy space; Coal adds weight and authority. Nothing fights for attention, because the shoes, and the designers making them, are always the main character. Gradients move fluidly across touch points, keeping the brand feeling alive and in motion.