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© Serious Business GmbH
München, Germany / Stockholm, Sweden
Tryp is a platform in Mexico for legal marijuana products, connecting producers and consumers in a safe environment. It assists producers with paperwork and ensures consumers get the best, checked products.
Our strategy was to highlight Tryp’s mission of fostering connections through cannabis. We focused on creating a brand emphasizing transparency, safety, and community.
The visual identity is designed to be approachable and engaging, using vibrant colors and dynamic imagery. It reflects the journey of the cannabis experience, emphasizing wellness and genuine connections.
The visual identity is designed to be approachable and engaging, using vibrant colors and dynamic imagery. It reflects the journey of the cannabis experience, emphasizing wellness and genuine connections.
Project Manager
Tijana Ostojic
Art Director
Porfirio Lopez
Design Lead
Caio Rossatto
Brand Strategist
Paula Espinoza