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Tryp The Connection Dispatcher

How might we rebrand Tryp to highlight its mission of demystifying cannabis and fostering connections?

Tryp

Tryp is a platform in Mexico for legal marijuana products, connecting producers and consumers in a safe environment. It assists producers with paperwork and ensures consumers get the best, checked products.

Strategy

  • Research & Insights
  • Unique ways
  • Purpose, Mission, Vision
  • Value proposition

Visual Identity

  • Typography & Colour
  • Brand Guidelines (Brandbook)
  • Newsletter Templates

Website

  • Landing Page Design

Because cannabis can connect us

01. concepts

Discover your most connected version.

Our strategy was to highlight Tryp’s mission of fostering connections through cannabis. We focused on creating a brand emphasizing transparency, safety, and community.

02. visual identity

Tryp, in good company

The visual identity is designed to be approachable and engaging, using vibrant colors and dynamic imagery. It reflects the journey of the cannabis experience, emphasizing wellness and genuine connections.

03. visual identity

Share experiences. Share with cannabis

The visual identity is designed to be approachable and engaging, using vibrant colors and dynamic imagery. It reflects the journey of the cannabis experience, emphasizing wellness and genuine connections.

Credits

  • Project Manager

    Tijana Ostojic

  • Art Director

    Porfirio Lopez

  • Design Lead

    Caio Rossatto

  • Brand Strategist

    Paula Espinoza

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