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SquareOne For Makers, by Doers
Recognition
SquareOne
SquareOne supports B2B entrepreneurs at the seed and early stages with financial backing, industry expertise, and hands-on assistance. With 75+ years of combined experience, SquareOne fosters innovation and growth, ensuring startups have the resources to thrive in competitive markets.
Strategy
- Naming
- Research & Insights
- Unique ways
- Purpose, Mission, Vision
- Value proposition
- Personality traits
- Verbal Identity
Visual Identity
- Photography
- Presentation Decks
- Logotype, Typography & Colour
- Brand Guidelines (Brandbook)
- Social Media Templates
- Stationery Design
- Newsletter Templates
- Video Production
Website
- Development
- Motion Design
- UI Design (User Interface)
- UX Design (User Experience)
- Landing Page Design
- Interaction Design
From Small to Big, Since Day One
“Serious Business helped us to formalize and structure our brand and strategy into a unique new brand. The iterative process let us give feedback early and frequently and their moderation of the process was key to distill multiple views into one.”
Niels Denefleh
VP Operations
Less Talk. More Value.
We were tasked with renaming the company from Paua Ventures to SquareOne, a name that better reflects its purpose. The name SquareOne highlights the importance of having a solid start for founders venturing into business.
From Small to Big, Since Day One.
SquareOne’s tagline, “From Day One—We Are SquareOne,” reflects its commitment to providing hands-on support, industry expertise, and long-term partnerships from the start, helping founders solve complex problems in vast markets.
The old brand
New Brand
From Day One, We’re SquareOne.
The logo, “The Growth Square,” features two moving squares that convey a sense of movement and creation. The visual identity is built around a unique color palette and dynamic design that highlights the brand’s collaborative nature.
We hustle. We cold call. We Chase
We prioritized real and approachable imagery over stock photos. To achieve this, we conducted a two-day photoshoot, capturing professional yet genuine images that align with SquareOne’s authentic and hands-on approach.
Bringing the Brand to Life
We developed various brand applications, including a website, presentation decks, and social media templates. These elements emphasize SquareOne’s mission and dedication to supporting startups from day one.
Credits
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Project Manager
Kelly Gouriadec
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Strategy Lead
Sebastian Degenhart
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Creative Director
Porfirio Lopez
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Designers
Mario Gogh, Kairon Sarri, and Caio Rossatto
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UX Designer
Marco Rinke
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Motion Designers
Matheus Didier, Murilo Felipe, Bruno Gonçalves, and Diana Marva
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Copywriters
Alexandra Gintoli and Sebastian Degenhart
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Photographer
Sebastian Linder
