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Rudy Capital Turning crypto complexity into clarity
Recognition
Rudy Capital
Rudy Capital is a crypto retail investment app designed to make cryptocurrency accessible and understandable for everyone. They aim to build a world where crypto investments enable equal opportunities, transforming the financial landscape into a more inclusive and prosperous future.
Strategy
- Research
- Messaging
- Positioning
- Brand Strategy
Visual Identity
- Logo Design
- Visual Identity
- Brandbook
- Stationery
Website
- Website
- Motion Design
- Social Media
- Product Design
Doing it the Rudy way
“”Serious Business was an absolute hit for us. They managed to capture our vision right from the start in order to develop the perfect product with us. We will continue to work very closely with Serious Business.””
Philipp Schulden
Co-Founder
Crypto for everyone
We focused on simplifying the complex world of cryptocurrency investments. Our approach was to create a brand that embodies clarity, freedom, and accessibility, making crypto investments easy for everyone.
The Rudy way
The Rudy brand presents a sleek and modern aesthetic, emphasizing clarity and simplicity. The design features clean lines, sophisticated technological imagery, and a consistent visual language that highlights the ease of navigating the crypto landscape
Finance made easy
We developed a comprehensive digital experience, including a user-friendly website, social media templates, and motion designs that align with Rudy’s mission of making crypto investments straightforward and accessible.
Credits
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Project Manager
Tijana Ostojic
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Brand Strategist
Paula Espinoza and Camilla Brandow
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Creative Director
Amadeus Estifanos
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Designers
João Ferreira, Tobias Rehnvall, Caio Rossatto
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UX designer
Marco Rinke
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Motion designer
Francisco Fernandes and Tobias Rehnvall
