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RLY Network
Token Economies
Made Easy
Recognition
RLY Network
RLY Network is a thriving community of developers, influencers, and entrepreneurs involved in various pursuits, including creator economy apps, social networks, gaming apps, established brands, and NFT projects. The RLY protocol facilitates easy implementation of token economies, enabling these diverse projects to thrive in a decentralized ecosystem.
Strategy
- Research & Insights
- Unique ways
- Purpose, Mission, Vision
- Value proposition
- Personality traits
- Verbal Identity
Visual Identity
- Logotype, Typography & Colour
- Brand Guidelines (Brandbook)
- Stationery Design
- 3D Graphics
Website
- Development
- Motion Design
- UI Design (User Interface)
- UX Design (User Experience)
Empowering Token Economies
“Serious Business has done an outstanding job at understanding our market and translating our essence into an award-winning brand and website. They are a real pleasure to work with and very talented at exploring creative ideas. In particular, I really liked the creativity from a global team, dynamic design, and I’m proud of what we have created together– a big thank you to the whole team.”
Jeremiah Owyang
Chief Marketing Officer
Our strategy focused on showcasing the value of the RLY Network, emphasizing its diverse ecosystem and the benefits of building with the RLY protocol. We aimed to highlight the community-driven aspect of the network and its potential for fostering innovation.
We developed a vibrant and engaging visual identity that reflects the dynamic nature of the RLY Network. This included the creation of 3D visuals and animations to enhance the user experience and communicate the technological sophistication of the platform.
We designed a comprehensive website, product videos, and social media templates that highlight the ecosystem and encourage developer engagement. These elements work together to create a cohesive and compelling brand presence.
Credits
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Account Manager
Sebastian Degenhart
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Project Manager
Melanija Ostojic
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Art Direction
Amadeus Estifanos
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Design Lead
Huy Phan
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3D Artist
Dimitri Paiva
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Development Agency
Zenit
