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  • Brand Strategy
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  • Product design
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Otterspace Unleashing the
Power of Communities

How might we position Otterspace as the ultimate tool for DAOs seeking to enhance their contributor experience and unleash the power of DAO communities?

Otterspace

Otterspace transforms the way DAOs work by harnessing the power of communities in a simple, user-centric, and engaging manner.

Strategy

  • Research
  • Narrative & Messaging
  • Positioning

Visual Identity

  • Logo Design
  • Visual Identity
  • Illustrations
  • Photography
  • Stationery

Website

  • Website
  • Development
  • Motion Design

Explore the Otterverse

““Serious Business is seriously fun to work with. They really took the time to understand our company’s philosophy and the space we operate in, and as a result were able to bring to life our brand and visual identity in a way that feels authentic to us. The team has diverse skillsets and are a nice mix of creative and thoughtful.””

Emily Furlong

Co-Founder, Otterspace

01. strategy

Start exploring this new universe

The strategy focused on showcasing Otterspace’s vision of making DAO participation accessible and engaging for everyone. We aimed to highlight their customizable, modular, and extensible platform that activates DAO members and turns them into engaged contributors.

02. visual identity

Single token system are so last week

 The visual identity promotes Otterspace’s playful and innovative nature, making DAO participation feel less daunting and more adventurous.

The old brand

New Brand

03. applications

You’re up to speed Otternaut

We designed an engaging website, presentation decks, and social media templates that highlight Otterspace’s mission to enhance DAO communities.

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