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© Serious Business GmbH
München, Germany / Stockholm, Sweden
Commerce7 give wineries the power to know their customers and grow smarter, through data, personalization and platforms built for connection.
“Choosing Serious Business to refresh our brand strategy, visual identity and website design was the best decision we made to level up our marketing. Every single step of the project was intentional, held to the highest quality standards and has brought us closer to our growth goals.”
CMO
The concept is built around three core ideas: relationships create loyalty, data deepens understanding and growth moves outward.
Small interactions become visual ripples, representing how meaningful customer connections can grow and compound into stronger, lasting relationships.
The visual identity combines warm imagery, soft gradients, circular forms and elegant typography to create a modern, optimistic and personal brand. Ripple patterns reflect how small interactions grow into stronger customer relationships, bringing the idea of connection to life.
The identity was translated into a cohesive digital experience across the website, UX, marketing and brand communications. From messaging and copywriting to website design and marketing assets, each element carries the same visual language and tone, creating a consistent brand experience.