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Cello Word of Mouth Unleashed

How might we rebrand Cello to show how easy it is to implement and how users benefit from using it for lead generation?

Cello

Cello is an automated mouth-to-mouth lead generation tool that integrates seamlessly into existing websites. It enables companies to accelerate viral growth by providing a delightful sharing experience embedded inside their products.

Strategy

  • Naming
  • Research & Insights
  • Unique ways
  • Purpose, Mission, Vision
  • Value proposition
  • Personality traits

Visual Identity

  • Logotype, Typography & Colour
  • Brand Guidelines (Brandbook)
  • Social Media Templates
  • Stationery Design
  • Newsletter Templates

Website

  • Development
  • Motion Design
  • UI Design (User Interface)
  • UX Design (User Experience)

Referrals on Autopilot

01. concepts

Trusted by high-growth companies and millions of users

We aimed to highlight Cello’s ease of use and effectiveness in generating leads. The strategy focused on creating a brand that emphasizes simplicity and efficiency.

02. visual identity

Make sharing your product frictionless & rewarding

We developed a unique color palette that stands out and reflects the product’s innovative nature. The visual identity is clean and modern, emphasizing Cello’s user-friendly aspect.

03. applications

The power of user-led growth

We created various brand applications, including a website, presentation decks, and social media templates. These elements collectively highlight Cello’s mission to make lead generation effortless and efficient.

Credits

  • Project Manager

    Tijana Ostojic

  • Art Director

    Porfirio Lopez

  • Designers

    Caio Rosatto, Kairon Sarr

  • Developer

    Kacper Gałka

  • Strategy

    Paula Espinoza, Sebastian Degenhart

  • Motion Designer

    Matheus Didier

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