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© Serious Business GmbH
München, Germany / Stockholm, Sweden
Booom is a hyper-collaborative micro-fund dedicated to supporting Europe's B2B backbone. It provides startups with better funding opportunities and connects them with the right experts from the very beginning.
We aimed to capture Booom’s mission of providing startups with a significant boost from the beginning. The strategy focused on portraying Booom as a catalyst for growth and innovation.
The visual identity features primary colors to create a stark contrast, emphasizing boldness and dynamic energy. The logo includes three connected circles representing movement and transformation.
We developed a range of brand applications, including a website, presentation decks, and social media templates. The space imagery used in the design creates a sense of discovery and new beginnings, reinforcing Booom’s commitment to growth and innovation.
Project Manager
Tijana Ostojic
Creative Director
Porfirio Lopez
Lead Designer
Caio Rossatto