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Bluprnt Liberating Humans from Pointless Work

How might we rebrand BLUPRNT to be perceived as the best friend for corporate workers and a partner that liberates humans from pointless work through design?

Bluprnt

BLUPRNT is an innovation consultancy focused on the digital workplace. It relentlessly puts the human at the core through a user-centered design approach. It specializes in creating solutions that streamline workflows, enhance productivity, and improve overall workplace satisfaction. By leveraging advanced technologies and innovative strategies, BLUPRNT aims to transform traditional work environments into dynamic, efficient, and human-centered spaces, empowering employees to focus on meaningful and impactful work.

Strategy

  • Research & Insights
  • Unique ways
  • Purpose, Mission, Vision
  • Value proposition
  • Personality traits
  • Verbal Identity

Visual Identity

  • Illustrations
  • Photography
  • Presentation Decks
  • Logotype, Typography & Colour
  • Brand Guidelines (Brandbook)
  • Social Media Templates
  • Stationery Design

Website

  • Development
  • Motion Design
  • UI Design (User Interface)
  • UX Design (User Experience)
  • Interaction Design

Human-Centered Innovation

“Serious Business is an incredible branding agency. They helped us align our mission and values with our branding. Thanks, team you are a pleasure to work with.”

Dinu Manns

CEO & Co-Founder, BLUPRNT

01. concepts

Human First

At the core of the BLUPRNT brand is a dedication to putting people first. Recognizing that the most valuable resource in any business is its people, BLUPRNT develops digital workplace solutions that foster environments where individuals can thrive and reach their full potential.

02. visual identity

A Human Touch for a Digital Brand

We infused the logo with a personal touch by incorporating a handwritten “u” into the BLUPRNT wordmark. This choice keeps the logo grounded and professional while adding a unique, human element to the brand.

The old brand

New Brand

03. Color Palette

It’s a blue world

The BLUPRNT brand is instantly recognizable with its characteristic blue. To balance this, we introduced a red accent that symbolizes the intersection of rational understanding and emotional, innovative transformation.

04. Illustrations

Hands-On Approach

The illustrations prominently feature hands, emphasizing the human and personal nature of the brand. These visuals create an approachable feel and are integral in explaining BLUPRNT’s processes and services.

05. Applications

Bringing Ideas to Life

We extended BLUPRNT’s mission through various brand applications, including a website, presentation decks, and social media templates. These tools showcase BLUPRNT’s commitment to enhancing the digital workplace with thoughtful and innovative design.

Credits

  • Project Manager

    Alexander Danelia

  • Strategy Lead

    Sebastian Degenhart

  • Creative Director

    Porfirio Lopez

  • Designers

    Manuel Bueno, Pierre Hubin, Caio Rossatto

  • UX Designer

    Bruno Vaz

  • Motion Designers

    Matheus Didier, Murilo Felipe

  • Copy Writer

    Sebastian Degenhart, Marco Rinke

  • Photographer

    Sebastian Linder

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