Forgot to press Submit?
Alinea Changing the Way the Next Gen Invests
Alinea
Alinea is the first investment app focused on Gen-Z, empowering the next generation of investors. Investing can be intimidating; Alinea delivers a seamless and empowering new way of investing, making it simple, personal, and transparent. Alinea supports Gen Zs to invest with confidence through an engaging and intuitive platform.
Strategy
- Research & Insights
- Unique ways
- Purpose, Mission, Vision
- Value proposition
- Personality traits
- Verbal Identity
Visual Identity
- Logotype, Typography & Colour
- Brand Guidelines (Brandbook)
- Social Media Templates
- Stickers
Website
- Development
- UI Design (User Interface)
- UX Design (User Experience)
Invest in What You Believe In
“Serious Business is an incredible branding agency, they helped us align our mission and values to our branding. Thanks team you are a pleasure to work with.”
Eve Halimi
Co-CEO & Co-Founder, Alinea
Ultra-Flexible Logistics
The strategy was to create a brand that is social, young, impactful, and educational, conveying a revolutionary way of looking at the investing world. The focus was on making investments feel welcoming and musical, symbolizing Alinea’s commitment to next-generation investing.
Never lose track of your stocks
The visual identity features a youthful and refreshing color palette, a sleek motion and color gradients combined with confident brand elements, and a fun pattern that accompanies Alinea’s logo and visual language. This creates a new look and feel for the fintech sector, making it approachable and engaging
The power of user-led growth
We created a comprehensive brand experience, including a website, social media templates, and presentation materials. These elements highlight Alinea’s mission to empower the next generation of investors.
Credits
-
Project Manager
Matteo Volani
-
Brand Strategy Lead
Paula Espinoza
-
Art Director
Amadeus Estifanos
-
Developer
Nikolai Bain
